11 Best Online Sales Training Courses & Programs (2024 Upd.)

Last Updated on July, 2024

In the olden times of before-the-internet-BC, sales were a tough nut to crack. Either you were good at it, or you were terrible at it.

Thankfully, today, anyone can be a phenomenal salesperson due to the multitude of online resources available to help hone your craft. You can use online sales courses to brush up on your skills or learn them from scratch.

However, choosing from the hundreds of courses out there can be a very overwhelming task. You don’t want to spend money on a course that doesn’t work for you!

I’ve compiled a list of the 11 best online sales courses across various platforms. Read on so you can find the perfect course for you! 

What Are the Best Online Sales Courses?

Here are the 11 best online sales courses that you should check out to improve your sales skills!

LinkedIn Learning

1. Sales Foundations

a screenshot of the Sales Foundations Course from linkedin learning platform

Instructor: Jeff Bloomfield

Content: 15 video lessons

Length: 58 minutes in total

Cost: $24.99

Jeff Bloomfield is the founder of Braintrust and a former Genentech senior leader. In this course, he takes you on a journey to explore what it takes to be a good salesperson. 

Jeff Bloomfield believes a sincere desire to help others solve their problems makes a great salesperson. 

Content Covered:

  • Strategies that will help put yourself in your customers’ shoes.
  • How to think like a sales professional.
  • How to position your product or service as an effective solution.
  • A step-by-step guide to developing your sales process or identifying weaknesses in your current process.

Pros

Covers all the basics of sales.
Has an exam you can take at the end of the course to test your knowledge.
Gives you the chance to gain 2.2 National Association of State Boards of Accountancy certified CPE points.

Cons

It could be too simplistic for someone partially well-versed in sales.
More real-life examples could enrich the course further.

2. The Science Of Sales

a screenshot of The Science Of Sales Course from linkedin learning platform

Instructor: Jeff Bloomfield

Content: 15 video lessons

Length: 56 minutes in total

Cost: $29.99

In this course, Jeff Bloomfield borrows from neuroscience to scientifically explain how trust works and how this intersects with sales. 

He covers everything from what parts of the brain are activated during the buying process, to how to figure out your level of trustworthiness as a salesperson.

Using science as the basis of your sales tactics is a surefire way to improve your sales performance AND uplift your company’s credibility. What’s not to love?

Content Covered:

  • The science behind trust (for example, the difference between transactional and relational selling, the trust matrix and the trust continuum, and more!).
  • What parts of a customer’s brain are activated during the buying process?
  • What consultative qualifying is and how to integrate it into your sales strategy.
  • How to apply Jeff Bloomfield’s Ultimate Customer Engagement Model- and get customers to close the deal themselves!

Pros

Jeff Bloomfield is a formidable figure in the sales world, so you will be learning from one of the best.
The course borrows from other disciplines to give you a greater understanding and a more holistic view of sales.
The course will earn you 2.2 CPE credits and a LinkedIn Learning certificate.

Cons

While this is an excellent course for anyone already in sales looking to improve their skills, it will provide little help to complete beginners in the field.

3. Cold Calling: The First Seven Seconds

a screenshot of the Cold Calling: The First Seven Seconds Course from linkedin learning platform

Instructor: Miles Croft

Content: 14 video lessons

Length: 34 minutes in total

Cost: $24.99

First impressions are made within the initial seven seconds of meeting someone new. If you’re in the cold calling business, the first seven seconds may be ALL you have to hook a potential client- and with only your voice, no less!

You HAVE to present the best version of yourself to seal the deal. 

It’s good that in this course, Sales Professional Miles Croft teaches you exactly how to do so in this short but practical course.

Content Covered:

  • Why the first seven seconds are make-or-break in a cold call?
  • What tone to take?
  • How to form an instant connection with your prospective client.
  • What mindset to adopt when cold calling?
  • How to stay open and transparent.

Pros

Miles Croft is a successful sales coach, so you will learn from the best.
End-of-chapter questions will help you retain information and keep you engaged.
This niche course will have you cold-calling like an expert in no time!

Cons

Cold calling may only be a skill that is needed for some sales jobs.

MasterClass

4. The Art of Negotiation

a screenshot of The Art of Negotiation Course from MasterClass platform

Instructor: Chris Voss

Content: 18 video lessons

Length: 3 hours and 4 minutes in total

Cost: Available as part of a subscription plan starting at $10/month (billed annually) 

Experienced hostage negotiator Chris Voss translates tactics used in persuading kidnappers, terrorists, and bank robbers into strategies YOU can use to come out on top in everyday negotiations.

Chris Voss lectures at several prestigious business schools, such as Harvard, and founded Black Swan. He also authored the book “Never Split the Difference: negotiating as if your life depends on it.” 

Content Covered:

  • Apply the techniques Voss has used in life-or-death situations.
  • Use tactics to build trust and a good relationship with your prospective client.
  • Learn how to achieve your sales goals through collaboration.
  • Learn to read speech patterns and body language.
  • The art of framing questions that can influence the other party’s thinking.
  • Adapting to different situations.

Pros

The course includes footage of actual FBI negotiations.
The chance to learn from one of the world’s leading hostage and business negotiators.
Involves techniques that are easy to apply.
The course is well-produced and of excellent quality.

Cons

The course does not look at negotiation in a sales context.

5. Sales and Persuasion

a screenshot of the Sales and Persuasion Course from MasterClass platform

Instructor: Daniel Pink

Content: 16 video lessons

Length: 3 hours in total

Cost: Available as part of a subscription plan starting at $10/month (billed annually)

Daniel Pink is a master of persuasion, having studied it for over 20 years. He is the author of several NYT bestselling books about sales and persuasion, such as “WHEN” and “DRIVE.”

This course teaches you to incorporate science-backed principles to make your sales process ethical and efficient. 

Content Covered:

  • The critical elements of a successful pitch and 6 different pitching techniques.
  • How to persuade someone using science-backed techniques.
  • 9 frames to use when making sales.
  • Questions that will influence the other party’s thinking.
  • How to create meaningful connections.
  • How to read a room and understand social dynamics.
  • How to better your commercial decision-making skills.

Pros

Covers techniques that are proven to be effective.
A good range of strategies are covered.
The lessons are well-structured and actionable.

Cons

The course could benefit from more real-world examples.

Coursera

6. The Art of Sales: Mastering the Selling Process Specialization (Northwestern via Coursera)

a screenshot of The Art of Sales: Mastering the Selling Process Specialization Course from Courasera platform

Instructor: Craig Wortmann

Length: 3 hours in total

Cost: Available as part of a subscription plan costing $39.99/month

Northwestern University offers this sales course through the Coursera platform. It covers everything you need to know as a salesperson and is meant to be learned over four months.

The instructor, Craig Wortmann, is the CEO of Sales Engine Inc. and a Clinical Professor at the Kellogg School of Management.

There are many assessments that you have to complete during the duration of this course. Once you have completed the course, you will receive a certificate accredited by Northwestern University and many valuable insights into sales.

Content Covered:

  • The knowledge to improve your performance in sales.
  • How to have effective meetings. 
  • How to conduct sales conversations.
  • How to pitch and deliver presentations successfully.
  • How to be a good storyteller.

Pros

This course gives you a solid foundation in sales.
Certification accredited to Northwestern University.
The chance to learn from an expert in the field.
It involves completing a project that will solidify what you’ve learned.

Cons

Expensive compared to the other courses on this list.

7. Fundamentals of Sales and Marketing, with Goldman Sachs 10,000 Women

a screenshot of the Fundamentals of Sales and Marketing, with Goldman Sachs 10,000 Women Course from Courasera platform

Instructor: Edward David, Anne Donnellon, Michael Fetters, Geetha Krishnan, Mori Taheripour, Sarah Underwood

Length: 4 hours in total

Cost: Free (without certificate)

This FREE course is excellent for anyone looking to improve their sales and marketing skills. 

It primarily focuses on marketing strategies and the growth of your business and how these can be translated into sales and revenue. 

This course is a segment of a ten-part series that dives into all the aspects of running a successful business. 

Content Covered:

  • How to develop and boost your business’s brand.
  • How to better your sales process.
  • The ideal metrics to measure success in brand, marketing, and sales.
  • The ins and outs of digital marketing resources.

Pros

This course is entirely free (unless you want the certificate).
The course comprises written and video content, so you can benefit regardless of what form of learning you gravitate towards.
The end-of-course assessment will help you retain information better.
High-quality course backed by Goldman Sachs.

Cons

Mainly geared towards beginners.
If you aren’t interested in marketing, a sales-only course may fit you better.

Skillshare

8. Get It Made, Get It Sold: The Basics of Sourcing and Sales for Entrepreneurs

a screenshot of the Get It Made, Get It Sold: The Basics of Sourcing and Sales for Entrepreneurs Course from Skillshare platform

Instructor: Jeff Staple

Content: 14 video lessons

Length: 1 hour and 50 minutes in total

Cost: Available as part of a subscription plan costing $29.00/month, or $99 (around $8.25 per month) annually

Entrepreneur Jeff Staple covers the primary pillars of sales and sourcing, from regular industry practice to insider information. 

He shares the link between getting your product made and sold and how to achieve success in both aspects.

Content Covered:

  • The basics of the sales industry.
  • How to cultivate sales collateral.
  • Introduction to sourcing and the relationship between sales and sourcing.

Pros

Guest entrepreneurs also share their insights within this course.
This course is a goldmine if you’re in the fashion industry because it draws a lot of detail from that line of work.

Cons

Jeff Staple’s advice can be reasonably applied to a startup from any industry. Still, most of his insights mainly stem from the fashion industry.

Udemy

9. Cold Calling for B2B Sales: How to Prospect over the Phone

a screenshot of the Cold Calling for B2B Sales: How to Prospect over the Phone Course from Udemy platform

Instructor: Derek Shebby

Content: 22 video lessons

Length: 1 hour and 31 minutes in total

Cost: $54.99

Derek Shebby has many years of experience under his belt as a sales director of a Fortune 500 company. In this course, he teaches you how to cold call like a pro and make B2B calls with confidence and charm.

Eventbrite, Volkswagen, and Nasdaq offer this course to their employees. What better testimony for the success of this course could there possibly be?

Content Covered:

  • How to prepare for a successful prospecting session.
  • Sales strategies that will make gatekeepers into your biggest allies.
  • Identifying the four most common objections and working around them.
  • How to compose a voicemail that will guarantee a callback.

Pros

The course is concise yet full of practical advice.
Derek Shebby is an experienced and knowledgeable instructor.

Cons

This course is part of an 11-part series, which means that in some instances, Derek Shebby may refer you to another part of the series instead of diving into the concept in this one.

10. Sales Training: Practical Sales Techniques

a screenshot of the Sales Training: Practical Sales Techniques Course from Udemy platform

Instructor: Chris Croft

Content: 31 video lessons

Length: 1 hour and 51 minutes in total

Cost: $69.99

This course aims to enrich your sales potential, whether you’re selling yourself in a job interview or making cold calls to potential clients.

Chris Croft’s ‘Sales Hacking’ toolkit is all you need to learn to make sales successfully and build up budding professional relationships.

Content Covered:

  • How to build up a sales relationship.
  • How to ‘diagnose a sale.’
  • The 7 principles of sales efficiency and the measurement of sales.
  • How to effectively close a sale.

Pros

Chris Croft is an excellent instructor, having trained over 87,000 people and having a 94% rate of repeat business.
The course covers a large amount of information, considering its short period.
End-of-section questions will help you retain information.

Cons

The course looks at the more old-fashioned approach to cold calling, although most of Chris Croft’s advice can also be applied to today’s digital world. 

11. Sales and Persuasion Skills for Startups

a screenshot of the Sales and Persuasion Skills for Startups Course from Udemy platform

Instructor: Len Smith and Sean Kaye

Content: 27 video lessons

Length: 2 hours and 57 minutes in total

Cost: $64.99

Looking to improve your sales and persuasion skills?

Then this course by copywriter and entrepreneur Len Smith would be perfect for you. 

This course dives into getting people to buy into an idea. It also covers aspects such as comprehending buyers’ notices and more!

Content Covered:

  • Learning the difference between the features and the benefits of what you’re selling.
  • The structure of a sales call.
  • The difference between needs and wants.
  • The psychology of buying.

Pros

Each section comes with downloadable resources you can refer to.
Len Smith can be easily contacted via email, which is excellent if you have any questions regarding the course!
The course contains a bonus ‘Fireside Chats’ section, which dives into common questions from users.

Cons

Does not include any exercises.
The graphics are dated, as this course was made 10 years ago. However, this does not take away from the actual content covered.

What to Look for in a Sales Course?

Here are a few things you should consider when picking out an online sales course:

  • Your level of experience: Some courses are aimed at complete beginners while others are aimed at more experienced salespeople. You need to ensure your level of experience matches the course’s target audience.
  • How much time you can commit: Some courses are designed to take just a few hours to complete, while others can take several months. Ensure to pick a course with a timeframe you can commit to.
  • What skill you want to learn: Sales courses can focus on a variety of different specific skills, from pitching to cold calling to many more! Ensure you pick a course that focuses on what you want to learn.
  • Course accreditation: If you are looking to boost your resume, choosing a course that is accredited is advisable.

What Are the Pros of Taking an Online Sales Course?

Here are some advantages you can gain from taking an online sales course:

  • You can improve your employability.
  • You can stay ahead in the incredibly competitive sales industry by continuing to learn.
  • Learning sales can give you a headstart in becoming an entrepreneur. 
  • Sales is a skill that is beneficial to have in many different industries. 

Other course categories you might like:

FAQs

Prices can range from free to approximately $90 per course, with subscription-based platforms costing $14-24 per month, billed annually.

Online sales courses can range from a few hours to several months. As sales is a skill, it is important to consistently practice what is learned over an extended period of time.

Bottomline 

There are many online sales courses, but this list is a selection of all my favorites so you know where to start. 

Whether you’re looking to improve your cold calling skills or public relations or gain more knowledge about sales, this list will 100% have a course that will fit your needs.

So what are you waiting for? Seal those deals now!

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Carlos Eduardo
Hey there, I’m Carlos Eduardo, the Founder and Author of Scorebeyond. Delving deep into 20+ years of education transformation through innovative e-learning, I’ve poured my expertise into this platform. My enduring legacy continues to drive the path towards a future empowered by knowledge!

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